Billions of Dollars Are at Stake in a Puzzling Holiday Shopping Season - The New York Times
Collaborations are what made Supreme sale worth $2.1 billion to VF
Turkish Bonds: $2.25 Billion Raised in First Post-Quake Debt Sale - Bloomberg
The Business of Fashion
Battle of Supremes: How 'legal fakes' are challenging a $1B brand
Can Supreme Stay Cool While Going Corporate? - The New York Times
The “SUPREME” theory of hype branding, by Soham Kulkarni, Predict
Supreme has been sold for £1.6 billion – here's why
Fashion Brand “Supreme” Was Sold For 2.1 BILLION DOLLARS, And Will Probably End Up At Walmart – Whine With Kelly