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Ari Murray on X: Advertisers grapple with one fundamental problem when trying to sell perfume: You can't actually communicate the smell or the qualities of a specific perfume in a TV/print ad.

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Ari Murray on X: Advertisers grapple with one fundamental problem when trying to sell perfume: You can't actually communicate the smell or the qualities of a specific perfume in a TV/print ad.
Ari Murray on X: Advertisers grapple with one fundamental problem when trying to sell perfume: You can't actually communicate the smell or the qualities of a specific perfume in a TV/print ad.

Ari Murray (@arihappywick) / X

Ari Murray on X: Advertisers grapple with one fundamental problem when trying to sell perfume: You can't actually communicate the smell or the qualities of a specific perfume in a TV/print ad.

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Ari Murray on X: Advertisers grapple with one fundamental problem when trying to sell perfume: You can't actually communicate the smell or the qualities of a specific perfume in a TV/print ad.

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Ari Murray on X: Advertisers grapple with one fundamental problem when trying to sell perfume: You can't actually communicate the smell or the qualities of a specific perfume in a TV/print ad.

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Ari Murray on X: Advertisers grapple with one fundamental problem when trying to sell perfume: You can't actually communicate the smell or the qualities of a specific perfume in a TV/print ad.

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Ari Murray on X: Advertisers grapple with one fundamental problem when trying to sell perfume: You can't actually communicate the smell or the qualities of a specific perfume in a TV/print ad.

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Ari Murray on X: Advertisers grapple with one fundamental problem when trying to sell perfume: You can't actually communicate the smell or the qualities of a specific perfume in a TV/print ad.

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Ari Murray on X: Advertisers grapple with one fundamental problem when trying to sell perfume: You can't actually communicate the smell or the qualities of a specific perfume in a TV/print ad.

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Ari Murray on X: Advertisers grapple with one fundamental problem when trying to sell perfume: You can't actually communicate the smell or the qualities of a specific perfume in a TV/print ad.

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Ari Murray on X: Advertisers grapple with one fundamental problem when trying to sell perfume: You can't actually communicate the smell or the qualities of a specific perfume in a TV/print ad.

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Ari Murray on X: Advertisers grapple with one fundamental problem when trying to sell perfume: You can't actually communicate the smell or the qualities of a specific perfume in a TV/print ad.

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Ari Murray on X: Advertisers grapple with one fundamental problem when trying to sell perfume: You can't actually communicate the smell or the qualities of a specific perfume in a TV/print ad.

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Ari Murray on X: Advertisers grapple with one fundamental problem when trying to sell perfume: You can't actually communicate the smell or the qualities of a specific perfume in a TV/print ad.

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Ari Murray on X: Advertisers grapple with one fundamental problem when trying to sell perfume: You can't actually communicate the smell or the qualities of a specific perfume in a TV/print ad.

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