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AURA – The Aura Blockchain Consortium
The blockchain playbook: From LVMH's Aura to Arianee
![Mercedes-Benz joins Aura Blockchain Consortium as the Fifth Founding Member to Elevate it's Digital Luxury Offering to the Next Level – AURA](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/03/09/83c2049b-bdec-4080-82f3-61e2bfc9fbf6_b43ef52e.jpg)
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
![Mercedes-Benz joins Aura Blockchain Consortium as the Fifth Founding Member to Elevate it's Digital Luxury Offering to the Next Level – AURA](https://auraconsortium.com/wp-content/uploads/2023/10/Benefits_7-additionalServices.jpg)
AURA – The Aura Blockchain Consortium
![Mercedes-Benz joins Aura Blockchain Consortium as the Fifth Founding Member to Elevate it's Digital Luxury Offering to the Next Level – AURA](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/09/15/9750282a-415a-4865-919f-ed051743fdc9_2ae646dc.jpg)
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
![Mercedes-Benz joins Aura Blockchain Consortium as the Fifth Founding Member to Elevate it's Digital Luxury Offering to the Next Level – AURA](https://auraluxuryblockchain.com/wp-content/uploads/2022/03/AURA_logo_mobile.png)
Mercedes-Benz joins Aura Blockchain Consortium as the Fifth Founding Member to Elevate it's Digital Luxury Offering to the Next Level – AURA
![Mercedes-Benz joins Aura Blockchain Consortium as the Fifth Founding Member to Elevate it's Digital Luxury Offering to the Next Level – AURA](https://cdn.i-scmp.com/sites/default/files/styles/237x147/public/d8/images/canvas/2023/09/06/f2985bbf-db2d-4951-8e8a-8bcb066c3169_d7491f3d.jpg?itok=UdUx7Ji3)
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
![Mercedes-Benz joins Aura Blockchain Consortium as the Fifth Founding Member to Elevate it's Digital Luxury Offering to the Next Level – AURA](https://auraconsortium.com/wp-content/uploads/2023/10/Benefits_6-NFT.jpg)
AURA – The Aura Blockchain Consortium
![Mercedes-Benz joins Aura Blockchain Consortium as the Fifth Founding Member to Elevate it's Digital Luxury Offering to the Next Level – AURA](https://auraconsortium.com/wp-content/uploads/2021/10/Social_icon_X.png)
AURA – The Aura Blockchain Consortium
![Mercedes-Benz joins Aura Blockchain Consortium as the Fifth Founding Member to Elevate it's Digital Luxury Offering to the Next Level – AURA](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/04/14/1b9f8ccd-e435-409f-9fdb-376e42636e0c_0295400a.jpg)
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
![Mercedes-Benz joins Aura Blockchain Consortium as the Fifth Founding Member to Elevate it's Digital Luxury Offering to the Next Level – AURA](https://media.voguebusiness.com/photos/6082dcf4872649c4191eb9fc/master/w_1600%2Cc_limit/blockchain-voguebus-breitling-PR-21-story-inline.jpg)
The blockchain playbook: From LVMH's Aura to Arianee