Was Louis Vuitton's livestream on China's lowbrow Kuaishou a turning point for luxury?

Livestream sales of luxury items are popular in China, but not Singapore. Why? - CNA Luxury

Louis Vuitton Isn't Exclusive Enough for Wealthy Chinese Shoppers - Racked

How Luxury Can Make Livestreaming Work in China – WWD

Louis Vuitton Launches on China's Xiaohongshu – WWD

Luxury Brands Brace Price Hikes and Entry-Level Items in China Rebound – WWD

Report Library

What's next for luxury brands in China after the 20th Party Congress? 'Common prosperity', continuing zero-Covid and rising nationalism – what they could mean

Are short videos the answer to luxury brands' bottle neck in China's digital marketing?

Report: Louis Vuitton's SS22 Broke Records with 130 Million Livestreams

Chinese Whispers: Louis Vuitton Launches an Ad on Douyin, and More

Can luxury brands find a bedfellow in China's livestreaming?

Louis Vuitton sees big interest on Kuaishou as fashion show live-stream outperforms Douyin, Weibo and Tencent Video

Why livestreaming may not be for every luxury brand, Marketing