Diamonds are Forever? De Beers is a Sinking Ship
De Beers boss Bruce Cleaver: How to sell diamonds to the Snapchat generation
Selling Diamonds with an Anti-Consumerism Message - Sociological Images
The Success of Diamonds in Men's Jewelry in China - Fashion China
De Beers Prepares To Spend $140 Million On Diamond Jewelry Advertising
A Diamond is Forever: The Unforgettable De Beers Tagline That's Still Shining - 4A's
Understanding Where Your Diamonds Come From Is More Important Than Ever
The marketing strategy that made De Beers a monopoly.
The Secrets To DE BEERS JEWELLERS' DIAMOND IS FOREVER - A Case Study
5 Takeaways from De Beers' Diamond Insight Report
Not forever: De Beers launching lab-made diamond brand - National
De Beers' most famous ad campaign marked the entire diamond industry
De Beers: How the slogan A diamond is forever took over the Chinese Jewelry market