Star skier Eileen Gu faces slippery slope after Beijing success - Nikkei Asia
Olympic skier Eileen Gu divides opinion as she chooses to compete for China despite being born & raised in California
Eileen Gu has made big bucks as the face of more than 20 brands in China, raking in $31.4 million in endorsement deals in 2021 alone
Eileen Gu, China Olympic star's endorsement deals are huge
Eileen Gu, China Olympic star's endorsement deals are huge
Skier Eileen Gu Navigates the Road to the Beijing Olympics
Skier Who Represented China in Olympics Now Pushes US as Games Host
Eileen Gu's support of U.S. Winter Olympics bid catches Chinese state media's attention – The China Project
Chinese skiing gold medallist Eileen Gu hits back at critics after being labelled a 'traitor
Eileen Gu Is Dominating the Beijing Olympics—in Skiing and Sponsorships - WSJ
Why does Eileen Gu ski for China? - Quora
Eileen Gu, China Olympic star's endorsement deals are huge
Eileen Gu's China choice pays off for now
Eileen Gu, China's Best Hope for Winter Olympics Gold, Is Being Very Careful - Bloomberg
How Beijingers view Eileen Gu: Olympic medallist embraced by fans and over 23 brands in China