![Eileen Gu on fashion, fame and success – the Olympic idol opens up about discrimination, her Chinese roots, Instagram empowerment and modelling for Louis Vuitton and Tiffany & Co.](https://jingdaily.com/wp-content/uploads/2022/02/LV-eileen-gu-1024x1024.jpg)
Olympic Skier Eileen Gu Is China's Hottest Commodity
![Eileen Gu on fashion, fame and success – the Olympic idol opens up about discrimination, her Chinese roots, Instagram empowerment and modelling for Louis Vuitton and Tiffany & Co.](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/02/12/5ce88912-5955-4466-b5e1-965ef7da3214_7390c88c.jpg)
Eileen Gu, fashion influencer: Olympic Games Beijing 2022 gold medal skier's Gucci mask, shoots for Louis Vuitton and Tiffany and 2021 Met Gala appearance make her a hot property
![Eileen Gu on fashion, fame and success – the Olympic idol opens up about discrimination, her Chinese roots, Instagram empowerment and modelling for Louis Vuitton and Tiffany & Co.](https://www.whatsonweibo.com/wp-content/uploads/2022/02/008aqBXNly1gz3guardc9j30u01sx10r.jpg)
Gu's Year: How Eileen Gu Became a Beloved Icon and Controversial Role Model in China
![Eileen Gu on fashion, fame and success – the Olympic idol opens up about discrimination, her Chinese roots, Instagram empowerment and modelling for Louis Vuitton and Tiffany & Co.](https://cdn.i-scmp.com/sites/default/files/styles/og_image_scmp_generic/public/d8/images/canvas/2022/02/12/b5e17af2-107c-4b3d-84b3-89041308e39a_4aa097c1.jpg?itok=V-mKUcWh&v=1644658587)
Eileen Gu, fashion influencer: Olympic Games Beijing 2022 gold medal skier's Gucci mask, shoots for Louis Vuitton and Tiffany and 2021 Met Gala appearance make her a hot property
![Eileen Gu on fashion, fame and success – the Olympic idol opens up about discrimination, her Chinese roots, Instagram empowerment and modelling for Louis Vuitton and Tiffany & Co.](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/08/25/e849e150-6280-4e27-8dfa-e6a1434e4b05_48afd853.jpg)
Eileen Gu on fashion, fame and success – the Olympic idol opens up about discrimination, her Chinese roots, Instagram empowerment and modelling for Louis Vuitton and Tiffany & Co.
![Eileen Gu on fashion, fame and success – the Olympic idol opens up about discrimination, her Chinese roots, Instagram empowerment and modelling for Louis Vuitton and Tiffany & Co.](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/09/04/1f46ffd5-d979-408f-ad24-2f8edf981509_caaa07c1.jpg)
Eileen Gu on fashion, fame and success – the Olympic idol opens up about discrimination, her Chinese roots, Instagram empowerment and modelling for Louis Vuitton and Tiffany & Co.
![Eileen Gu on fashion, fame and success – the Olympic idol opens up about discrimination, her Chinese roots, Instagram empowerment and modelling for Louis Vuitton and Tiffany & Co.](https://s.hdnux.com/photos/01/24/11/43/22059214/4/ratio3x2_1800.jpg)
SF Olympic star draws heat for social media use in China
![Eileen Gu on fashion, fame and success – the Olympic idol opens up about discrimination, her Chinese roots, Instagram empowerment and modelling for Louis Vuitton and Tiffany & Co.](https://cdn.i-scmp.com/sites/default/files/styles/700x400/public/d8/images/canvas/2022/02/21/2cc8359e-5f39-470d-9a7b-9a9ce1c65f16_3c53b85a.jpg?itok=S-XPstDk&v=1645415099)
How Eileen Gu's Chinese choice paid off big dollars: endorsing everyone from Louis Vuitton to Luckin Coffee, the Olympian could earn up to US$100 million – but still risks being cancelled
![Eileen Gu on fashion, fame and success – the Olympic idol opens up about discrimination, her Chinese roots, Instagram empowerment and modelling for Louis Vuitton and Tiffany & Co.](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2023/08/25/1a16a276-8cfc-4833-80ec-469310c0cd58_e8307f05.jpg?itok=Gsr41dPU&v=1692930145)
Eileen Gu on fashion, fame and success – the Olympic idol opens up about discrimination, her Chinese roots, Instagram empowerment and modelling for Louis Vuitton and Tiffany & Co.
Eileen Gu's breakout performance validates her marketing prowess