Louis Vuitton: The story behind the brand, by BRAND MINDS
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Louis Vuitton fosters the idea that an atelier can be a place of fulfillment and individuality. A place where savoir-faire can be learned, respected and transmitted - and innovation nurtured - by artisans who routinely challenge the image of a traditional workshop. In pursuit of regional expertise and artisanal excellence, Louis Vuitton’s ateliers span the length and breadth of France and beyond, from Geneva (Switzerland), to Fiesso d’Artico (Italy) and even Texas (USA).
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