How Rising Designer Rui Zhou Built Her 'Elevated Shapewear' Brand

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Zhou Rui's provocative fashion: she's dressed Blackpink's Lisa, Madison Beer and other stars within just three years of launching her brand thanks to her style that 'isn't limited by gender or size

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How to Avoid Brand Ambassador Controversy in China

Must Read: LVMH Prize Announces 2021 Semi-Finalists, Makeup Artist Violette Launches Beauty Brand - Fashionista

Must Read: LVMH Prize Announces 2021 Semi-Finalists, Makeup Artist Violette Launches Beauty Brand - Fashionista

How to Avoid Brand Ambassador Controversy in China

How to Avoid Brand Ambassador Controversy in China

Interview: Rui Zhou on her gender-fluidity and her label RUI