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Is Hip-Hop the New K-Pop for Luxury Brands in China?
K-pop fans rally in Seoul against luxury brands' failure on
Dior's New Men's Ambassador, 'Wednesday' Star Turns Out at Gucci – WWD
Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond
From Jackson Wang, To Wang Yibo: How K-Pop's Chinese Stars Become
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Key Chinese Livestreaming Influencers to Know – WWD
How LVMH Adapts To China's Evolving Luxury Market
LVMH and The Luxury Strategy - Punch Card Investor