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K-POP group Seventeen's Vernon becomes first global ambassador for Kenzo - Times of India
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12 K-pop stars who became luxury brand ambassadors in 2023
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Global impact of K-pop culture: Fans, trends, and accessibility
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How the K-POP Trend is Driving Sales in China? - Fashion China
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How the K-POP Trend is Driving Sales in China? - Fashion China
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The Best K-Pop Moments of 2020
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9 Female K-Pop Idols Who Endorse Luxury Brands
The Shocking Rise In Young K-Pop Idols Becoming Designer Brand Ambassadors Sparks A Heated Debate Amongst Netizens - Koreaboo