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From McNuggets to Vuitton, K-pop's BTS notch up marketing deals
Louis Vuitton is Betting Big on the Korean Market and the Global Fame of K- Pop Royalty BTS - The Fashion Law
Maximizing The Marketing Mix: How BTS Brings in $4.9 Billion to The Korean Economy - AllTopStartups
The Korean entertainment giant that manages BTS saw its stock drop 25% after the boy band said it's on hiatus
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From McNuggets to Vuitton, K-pop's BTS notch up marketing deals
BTS McDonald's packaging is currently on sale for nearly $1,000
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5 of the biggest brands BTS has successfully partnered with: Disney+, and more