Louis Vuitton, Cartier, Prada Push Blockchain Tool to Lure Shoppers - Bloomberg
The blockchain playbook: From LVMH's Aura to Arianee
Aura Blockchain Consortium, the global blockchain solution for luxury brands - Excellence Magazine
LVMH, Richemont and Prada Join Forces in Blockchain Consortium – WWD
LVMH, Cartier And Prada Partner To Fight Counterfeits, Invite Other Luxury Brands To Join
Crypto is crashing but the tech behind it could save luxury brands billions
Aura Blockchain Consortium joins Prince of Wales' Sustainable Markets Initiative
ENHANCING AUTHENTICATION FOR LUXURY BRANDS WITH BLOCKCHAIN - AURA BLOCKCHAIN - Mojix
In 2021, #luxurybrands like LVMH, Prada, and Cartier joined forces to create the Aura Blockchain Consortium. The consortium will use…
LVMH, Prada and Cartier develop the world's first global luxury blockchain
Blockchain explored by Louis Vuitton, Prada and Cartier to fight counterfeiters by guaranteeing the authenticity of luxury fashion items