Sentimentality in advertising. Is it effective?
Pippa Wicks exits John Lewis, Naomi Simcock steps up for now
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John Lewis Never Knowingly Undesold — Paul Knowles
New boss of John Lewis is ditching its 'Never knowingly undersold
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John Lewis Never Knowingly Undesold — Paul Knowles
John Lewis criticised for not living up to its never knowingly
Never Knowingly Undersold no more, UK's John Lewis drops 96-year