No, you’re not lagging, you’re just looking at Loewe’s latest tee. Despite being LVMH’s oldest fashion house, Loewe can also look to more contemporary styles, like this pixelated anagram tee. Taking the brand’s iconic anagram - it has been by the brand since the 1970s and takes inspiration from the branding techniques for cattle - and pixelating it for a new and unique look. 100% Cotton, Round Crewneck, Ribbed Trims, Printed Branding.
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When design duo M/M Paris were tasked with redefining LOEWE’s famous Anagram logo, they discovered that its original shape was inspired by branding irons used to mark cattle and leather skins. In embroidering the updated logo atop pieces like this T-shirt, the label pays homage to its rich history while tapping into the contemporary penchant for relaxed, minimalist designs.
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