Sports Brand Affinity Among Universities
How Nike Won the Cultural Marathon - The New York Times
Air' hero Sonny Vaccaro coaxed Nike into believing in Michael Jordan
InPlaying for Keeps, David Halberstam takes the first full measure of Michael Jordan's epic career, one of the great American stories of our time. A narrative of astonishing power and human drama, brimming with revealing anecdotes and penetrating insights, the book chronicles the forces in Jordan's life that have shaped him into history's greatest basketball player, and the larger forces that have converged to make him the most famous living human being in the world.
Playing for Keeps: Michael Jordan and the World He Made [Book]
NBA players face questions over shoe deals with Chinese companies linked to forced labor - ESPN
Air Jordan Case Study: Nike + Michael Jordan
Playing for Keeps: Michael Jordan and the World He Made eBook : Halberstam, David: Office Products
How Michael Jordan revolutionized the sneaker industry—and our relationship to shoes
Nike Strategy - How Nike Became Successful and the Leader in the Sports Product Market
How Michael Jordan revolutionized the sneaker industry—and our relationship to shoes
Playing for Keeps: Michael Jordan and the World He Made eBook : Halberstam, David: Office Products
The secrets behind the success of Nike's Air Jordan brand - Raconteur
Air Jordan 11 Cool Grey Drop Exposed Zadeh Kicks' Alleged Ponzi Scheme - Bloomberg
The Swoosh Effect Understanding Nikes Marketing Strategy CD V