The blockchain playbook: From LVMH's Aura to Arianee
Louis Vuitton, Cartier, Prada to Use Bespoke Blockchain to Tackle Counterfeit Goods - CoinDesk
Sharing the Common Language of the Blockchain: The Aura Consortium for Luxury Goods - Irenebrination: Notes on Architecture, Art, Fashion, Fashion Law, Science & Technology
AURA – The Aura Blockchain Consortium
LVMH, Prada, and Richemont Build a Blockchain
LVMH, Richemont (Cartier), Prada, Hublot, Bulgari in Aura Blockchain
AURA – The Aura Blockchain Consortium
LVMH, Richemont and Prada Join Forces in Blockchain Consortium – WWD
LVMH, Prada use blockchain to let consumers access product information, in a bid to promote transparency-Art-and-culture News , Firstpost
Crypto is crashing but the tech behind it could save luxury brands billions
Hang: The future of loyalty cards
Louis Vuitton and Prada-Backed Aura Blockchain Consortium Names New CEO - Decrypt