In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon-based company's most iconic shoes. With their project The Ten--which reimagined icons like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, among others--they reinvigorated sneaker culture.Virgil Abloh's designs offer deep insights into engineering ingenuity and burst with cultural cachet.
Virgil Abloh. Nike. ICONS [Book]
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Shortly after the release of critically acclaimed “The Ten,” the Nike Air Presto Off-White dropped in a white colorway. The Presto features an “inside out” appearance with an added heel strap, stitched-on tonal Swoosh on the mesh upper, and a signature red zip-tie. “The Ten” collection consists of 10 iconic silhouettes from the Nike, Jordan and Converse archives, that were deconstructed and rebuilt in Virgil Abloh’s creative vision.
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