![The Jacobs effect - by Ana Andjelic](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F38c46424-d3e2-4dcb-bd1e-2ba572a9fb75_1402x1024.png)
The Jacobs effect - by Ana Andjelic
![The Jacobs effect - by Ana Andjelic](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff50fe995-67e0-4285-8a1e-62bce358184a_1000x700.png)
5 for 10 - by Ana Andjelic - The Sociology of Business
![The Jacobs effect - by Ana Andjelic](https://www.highsnobiety.com/static-assets/dato/1635873934-special-report-post-genre-fashion-future-feat.gif)
Ana Andjelic
![The Jacobs effect - by Ana Andjelic](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F25d2c1bb-6a58-47c6-8956-f39bc425acc3_1468x1140.png)
The Jacobs effect - by Ana Andjelic
![The Jacobs effect - by Ana Andjelic](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fac225448-0c95-4598-b93d-0fa9cd3be88f_1800x1752.png)
Storytelling primer - by Ana Andjelic
![The Jacobs effect - by Ana Andjelic](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0de9e997-67af-45bd-abee-e6d95bdf34e5_2434x1656.png)
The origin story - by Ana Andjelic
![The Jacobs effect - by Ana Andjelic](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6070ab75-47b0-4e03-b25c-4fcd07a3c224_1280x720.jpeg)
The other vibe shift - by Ana Andjelic
Ana Andjelic di LinkedIn: The Jacobs effect
![The Jacobs effect - by Ana Andjelic](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F13440c70-757e-4c59-b8d2-d7fc9318119c_1052x700.jpeg)
The Jacobs effect - by Ana Andjelic
![The Jacobs effect - by Ana Andjelic](https://www.greenqueen.com.hk/wp-content/uploads/2020/08/Book-Cover-Business-of-Aspiration.jpeg)
In-Depth: Ana Andjelic On The Business Of Aspiration & Why Consumers Now Care About The Planet