Scarcity & Hype: How the rise of “the drop” creates demand & exclusivity through digital avenues, by Connor Beck, Latitude
The business of hype: why so many fashion brands are now doing “product drops”
Drops instead of shops: Locals explain rise of streetwear, a growing trend in fashion - InForum
Fashion Drops (@fashionsdrops) / X
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Why Do We Love Limited Edition Drops? - by Kushaan Shah
What Fashion Brand Will Dominate 2020?
Why Every Brand Is Making Merchandise Right Now
Fashion Drops (@fashionsdrops) / X
Why so many brands are now doing “drops”, by WOLFGANG.
Companies Used to Announce Products. Now They 'Drop' Them. - WSJ
Hypes, Drops and Limited Stock: How Streetwear Reinvented the Retail Landscape
Limited Drops in Retail - Everything You Need To Know
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