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Brand positioning map Source: (Liu, 2019, p.16).
The Legendary History of the French Luxury Fashion Brand Louis Vuitton
Louis Vuitton
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A Legendary History
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RankingRoyals - Louis Vuitton Moet Hennessy(LVMH) is the most valuable luxury brand in the world, with a brand value of about 75.7 billion U.S. dollars in 2021. Moet Hennessy Louis Vuitton, referred
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