K-pop idols who are luxury brand ambassadors in 2023
BTS' V (Kim Taehyung) Named Cartier Global Brand Ambassador
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Cartier Taps BTS' Kim Taehyung as Brand Ambassador – WWD
Top luxury brands replaced Hollywood stars with these Hallyu celebrities
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8 of the biggest name Korean ambassadors for luxury watches: Blackpink's Lisa reps Bulgari, Jisoo works with Cartier, Hyun Bin and Han So-hee scored Omega gigs and Wi Ha-joon works with Tag
BTS luxury brand collaborations in 2023