![Anything for fashion: The miniature Louis Vuitton bag, created by MSCHF, gets sold for Rs 51.7 lakh - BusinessToday](https://substack-post-media.s3.amazonaws.com/public/images/ef2f6873-4c0b-49f0-9348-08b5ad705c75_4032x3024.jpeg)
Inside MSCHF's Viral Branding Strategy - by Asher Salik
![Anything for fashion: The miniature Louis Vuitton bag, created by MSCHF, gets sold for Rs 51.7 lakh - BusinessToday](https://wwd.com/wp-content/uploads/2023/02/GettyImages-452867713.jpg?w=300)
MSCHF's Microscopic 'Louis Vuitton' Bag Is Going Up for Auction – WWD
![Anything for fashion: The miniature Louis Vuitton bag, created by MSCHF, gets sold for Rs 51.7 lakh - BusinessToday](https://i.dailymail.co.uk/1s/2023/06/16/17/72222887-12203489-image-a-22_1686934354358.jpg)
Fashion brand MSCHF is brutally trolled over MICROSCOPIC purse
![Anything for fashion: The miniature Louis Vuitton bag, created by MSCHF, gets sold for Rs 51.7 lakh - BusinessToday](https://static.designboom.com/wp-content/uploads/2023/04/mschf-bwd-shoes-backwards-designboom-700-250x200-22b08q85r202.jpg)
MSCHF's ultra tiny louis vuitton handbag is so small it needs a microscope
![Anything for fashion: The miniature Louis Vuitton bag, created by MSCHF, gets sold for Rs 51.7 lakh - BusinessToday](https://tlcluxurycollection.com/cdn/shop/products/image_0de01fb1-3c05-4a41-acf6-9c25bcf22268_1024x1024@2x.jpg?v=1598131485)
Louis Vuitton Favorite – TLC THE LUXURY COLLECTION
![Anything for fashion: The miniature Louis Vuitton bag, created by MSCHF, gets sold for Rs 51.7 lakh - BusinessToday](https://static.designboom.com/wp-content/uploads/2021/04/pharell-the-goodtime-hotel-miami-designboom-700-250x200-22b08q85r439.jpg)
MSCHF's ultra tiny louis vuitton handbag is so small it needs a microscope
![Anything for fashion: The miniature Louis Vuitton bag, created by MSCHF, gets sold for Rs 51.7 lakh - BusinessToday](https://static.designboom.com/wp-content/uploads/2023/02/pharrell-williams-mens-creative-director-louis-vuitton-designboom-700-250x200-22b08q85r747.jpg)
MSCHF's ultra tiny louis vuitton handbag is so small it needs a microscope
![Anything for fashion: The miniature Louis Vuitton bag, created by MSCHF, gets sold for Rs 51.7 lakh - BusinessToday](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2023%2F06%2Feike-konig-interim-solution-hvw8-gallery-exhibition-0.jpg?fit=max&cbr=1&q=90&w=750&h=500)
MSCHF Auctions Its Microscopic Handbag
![Anything for fashion: The miniature Louis Vuitton bag, created by MSCHF, gets sold for Rs 51.7 lakh - BusinessToday](https://i.dailymail.co.uk/1s/2023/06/16/17/72222851-12203489-image-a-3_1686934222768.jpg)
Fashion brand MSCHF is brutally trolled over MICROSCOPIC purse