Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

By A Mystery Man Writer
Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond
Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

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Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

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Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

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Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

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Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

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Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

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Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

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Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

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Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

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Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

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Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

Opinion: Why K-pop idols are the new faces of global luxury: from Blackpink's Lisa representing Celine to Exo's Kai modelling for Gucci, Korean celebrities can pull in millennial customers from China, the