Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond
Korean Celebrities Who Are Brand Ambassadors of Top Fashion Labels
Han Sohee Named Balenciaga Brand Ambassador
7 K-Pop Idols Who Announced Designer And Luxury Brand Deals In
The Rise of Asian Ambassadors Across Luxury Brands
LIST: 12 Korean Drama Actors + Actresses Currently Endorsing
The rise of Asian brand ambassadors: Why luxury brands are looking
BTS Keep Taking the Fashion World by Storm, Individually Now
Korean stars are the new must-have for luxury brands
Top luxury brands replaced Hollywood stars with these Hallyu
What Is Hallyu and Why Are Luxury Brands Obsessed With It?