Top luxury brands replaced Hollywood stars with these Hallyu celebrities
SOUTH KOREA/FRANCE : K-pop stars rise to the top of the fashion world charts - 02/03/2023
Korean stars are the new must-have for luxury brands
Why Are Luxury Brands Rushing En Masse To Appoint Chinese Ambassadors?
Charles & Keith names Kpop group Itzy as brand ambassador - Inside Retail Asia
Korean celebs who are ambassadors of designer brands
6 Asian stars who were just named luxury ambassadors, from K-pop idols BTS' J-Hope for Louis Vuitton, Twice's Momo for Miu Miu and NCT's Taeyong for Loewe, to KinnPorsche's Apo and Mile
How K-pop has influenced high fashion — TFR
How K-pop Idols Are Becoming The New Face Of Many Luxury Fashion Labels
Forget Hollywood. There's a new global brand ambassador
Hyun Bin, Gong Yoo: 5 Korean celebs who became brand ambassadors in 2021 - CNA Luxury
Korean celebrities represent luxury fashion brands, and fans take notice
Teens feel peer pressure to buy luxury goods endorsed by K-pop stars - The Korea Times
A Comprehensive List Of Korean Celebrities Who Are Ambassadors Of Luxury Brands - Koreaboo