How an Ad Campaign Invented the Diamond Engagement Ring - The Atlantic
The History of De Beers and Diamonds
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De Beers announces a new global campaign celebrating commitment and purpose
A Diamond is Forever' – just don't bank on one.
Jewelry News Network: De Beers Plans Biggest Global Ad Spend Since 2008
De Beers Diamonds Reflect a Changing Market - WSJ
Diamonds are real and rare as well as forever, producers say
Great Work: A De Beers Campaign
Ada Diamonds sells lab-grown diamonds and jewelers can't tell
Great Work: A De Beers Campaign
The Ad-Woman Who Made Diamonds 'Forever
De Beers Group: New Research Highlights Key Trends Shaping How Younger Generations Perceive, Research and Buy Diamonds
De Beers Diamond Is Forever ad campaign
Diamond Jewelry Collections, Exquisite Designs