Peter Kang on X: Two types of luxury brand extension. Pyramid model: brand has its most exclusive offering and trades down via licensing or sub-brands into more mass market: think Armani. Galaxy

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Peter Kang on X: Two types of luxury brand extension. Pyramid model: brand  has its most exclusive offering and trades down via licensing or sub-brands  into more mass market: think Armani. Galaxy
Peter Kang on X: Two types of luxury brand extension. Pyramid model: brand  has its most exclusive offering and trades down via licensing or sub-brands  into more mass market: think Armani. Galaxy

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