Why Are Luxury Brands Tapping Into K-Pop?

Teens feel peer pressure to buy luxury goods endorsed by K-pop stars - The Korea Times

BTS, the band that changed K-pop, explained - Vox

12 K-pop stars who became luxury brand ambassadors in 2023

TXT (TOMORROW X TOGETHER) Yeonjun announced as new ambassador and guest creative director for Privé Alliance : r/kpop

Girl Group NewJeans Is K-Pop's Next Big Thing

NewJeans: How a K-pop group became an overnight fashion favorite

K-pop idols who are luxury brand ambassadors in 2023

Dior names K-pop star Jimin global brand ambassador

Stray Kids' Hyunjin Named Versace Global Brand Ambassador – WWD