What Should You Write About?
- You need to have a clinical or practical expertise in the subject
- You need to be fulfilling a need that does not exist
How Much Is Your eBook worth?
- how valuable/relevant is the information
- how scarce is the information (you can charge more if the availability of info is scarce)
- how lengthy is the book
- how much time and energy did it take to write
- how much does the buyer think it’s worth
How to Design a Nice-Looking eBook
Getting Your eBook to the Market
- Add it to your existing website
- Tell your patients, families, colleagues about your eBook
- Put a link in the signature of your website
- Put a link in your Facebook, Twitter or Linked In profile
- Tell your Facebook, Twitter and Linked In friends about your eBook
- Write (helpful!) comments on peoples blogs with a link to your site
- Write (helpful!) comments on forums with a link to your site
- Offer to guest blog on other sites with your contact information for people to follow
- Get in touch with other SLP’s who have written eBooks and ask them to tell their friends/followers about your eBook in exchange for you doing the same
- Start a blog that offers free information on your eBooks topic with a link to purchase the eBook for more in-depth information
- Word of mouth advertising: provide a great product that satisfied customers will tell others about
- eLance: Find someone who can design a nice cover and layout for your eBook
- FatCow: My recommendation for your website
- PayPal: Handles the monetary transaction for your eBook
- e-Junkie: The payment processor and delivery mechanism for your eBook
Jena H. Casbon, MS CCC-SLP is a Speech-Language Pathologist and founder of The Independent Clinician. After graduating from graduate school at Emerson College in Boston, she has worked with adult outpatients in a rehabilitation hospital and inpatients in a skilled nursing facility. Three years into practicing as an SLP, she began treating private patients- but the lack of a “how-to guide” bothered her, so she wrote one, which is how The Independent Clinician Guide to Private Patients came to be.
Visit http://www.IndependentClinician.com to learn more about how to treat private patients.